Possibility of accessing the information from the application itself. Clicking it will open a screen with the full ad without you having to leave WhatsApp. This, for example, is something that was already being done with the links to YouTube videos, which can be viewed on the chat screen. They will include rich text. This will help to display imported texts from other applications or platforms. Direct contact with the brand. They will include links to directly contact the advertising brand. 3.- How advertising campaigns will work for brands.
Year Media Rights The Media
WhatsApp advertising: chat windows With regard to rich texts, these will only be available to companies that use WhatsApp Business. Which means that they will not appear in the chat windows in an intrusive way, but they will be displayed if the Paraguay Email List user starts a conversation with a brand. This functionality will be available for free to small companies. However, in the case of large companies, it will include charges as is the case with WhatsApp Business. This opens a new advertising phase on WhatsApp where companies can get in touch with their customers. By paying an amount, brands will be able to send receipts and messages thanks to the new API.
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In addition, an important novelty will be the interoperability between the group’s platforms. Mark Zuckerberg has already warned that Messenger, WhatsApp and Instagram messages can be exchanged in the future . Although the DP Leads details of how this will work have not been revealed. So how will advertising campaigns be carried out from the point of view of a company? A clue was given with the interoperability between platforms. In this way, to sell products, brands will have to contract the sales service on Facebook. These will have WhatsApp product catalogs integrated into the Facebook ad manager. So to schedule advertising campaigns on WhatsApp, companies must do it from Facebook Ads.