Under the slogan “every day is your day” , Gatorade shows the journey and the effort that a soccer player must make to achieve her goal. Being a professional soccer player does not understand directions that others mark you, but those that one proposes herself. Gatorade encourages consistent pursuit of […]
The soccer players want to have a space in the advertising campaigns; so together with Guarana they manifest that desire and possibility. In short, the brands have joined the causes in their strategies, and create advertising campaigns in favor of them. The Women’s World Cup is an opportunity to create […]
Which, taking into account that Europe is not the territory with the greatest power, indicates that there is an enormous possibility of growth. However, according to the White Paper of the Spanish Video Game Association (AEVI), the potential audience is 5.5 million people. Of these, 2.6 million are fans and […]
It will also help you better attribute conversions and ROI to specific channels. 4.- Leads When you’re driving action within your site, don’t miss the opportunity to collect data from a potential customer who is clearly interested in the content you’re distributing. This is the case if you are creating […]
Thus, collecting email addresses is also among the most important metrics in Inbound Marketing. 8.- Ecommerce sales It’s easy to identify external people who visit your website via social media and then monitor and track how they became repeat visitors and ultimately your customers. This process from visitor to customer […]
Visitors by source Surely you know how many people visit your website. But one of the most important metrics in Inbound Marketing is how those people are getting there. So make sure you know how many are coming from organic, social, referral sites, email, and directly. Where do you start? […]
Millions of people await the Women’s World Cup; so fans are attentive to everything that surrounds said event. Advertising campaigns play a fundamental role in attracting leads , as they can connect with the potential customer and convert them. In addition, video campaigns can better convey an idea and tell […]
Nike: Dream Further One of the best advertising campaigns for the 2019 Women’s World Cup is the one presented by Nike. With the ” Dream Crazier ” campaign started with Colin Kaepernick, Nike continues with the “Dream Further” ad for the Women’s World Cup. Also, it joins the celebration of […]
In this way, the brand makes a similarity with the team it sponsors and shows the virtues of women; Also on the soccer field. 5.- Qatar Airways: Qatar Airways’ Newest Destination Qatar Airways is one of the official sponsors of the Women’s World Cup. This airline presents a campaign with […]
Measuring your return on investment is not difficult. It’s mostly about putting a good plan in place, choosing and using the right points to measure, and then continuously and briefly evaluating your metrics to identify what works for your business. Inbound Marketing has gained some popularity . And this is […]
Support in the preparation of commercial proposals. Collaborate with the commercial team in technical communications with the client. Help in the management of Branded Content & Influencers campaigns. Support the team in the management of customer social networks. Support in the search and contact with possible suppliers and national and […]
However, all these goals are important as they lead companies to develop their online presence. Once you figure out what you want to achieve, choosing the most important metrics in Inbound Marketing for your business will be a piece of cake. 13 of the most important metrics in Inbound Marketing […]
Possibility of accessing the information from the application itself. Clicking it will open a screen with the full ad without you having to leave WhatsApp. This, for example, is something that was already being done with the links to YouTube videos, which can be viewed on the chat screen. They […]
At the moment the advertising option is WhatsApp Business WhatsApp Business All of this sounds great for businesses. However, it will not be available until 2020. This modality was created with small and medium-sized companies in mind. With it they can easily contact their customers and interact with them. In […]
Advertising in WhatsApp statesadvertising on Whatsapp: states Therefore, advertising will only appear in the user’s “status ” section. Statuses work like on Instagram . Users can share videos and photos that will disappear in 24 hours. In this way, advertising on WhatsApp will jump when the user is browsing this […]
The American agency Authentic Voyages took advantage of the pull of Google Glass to carry out a tourist promotion campaign with a contest among users who had Google Glass, whose prize was a trip to San Fermín with all expenses paid so that they could capture and transmit with their […]
The contest is organizd through Easy promos , thus obtaining the data of the participants and filling its database with leads. 2.- Gift coupons Another of the best ways to get leads is by filling out gift coupons. Perfumeries or cosmetics stores use this strategy quite often. Especially when the […]
Sweepstakes allow businesses to promote actions that are essential for them, such as subscribing to a newsletter, obtaining data such as users’ own mobile phones, increasing sales or capturing the attention of those same users in an original and creative way. These raffles can be done on different platforms, for […]
In this case, much is offerd in return. Information is power and everyone knows that. Although it is true that huge amounts of resources can be found on the internet to learn in a self-taught way, attending in person is still fashionable. It is another way to also meet people. […]
This is thanks to the fact that in May Facebook exposd how the new WhatsApp advertising tools will be implementd during the Facebook Marketing Summit 2019 held in Rotterdam. In fact, Facebook acquird WhatsApp in 2014 for the scandalous figure of 19 billion dollars. Initially, he did not consider placing […]
It also points out that the average number of visits per day is 6 times and the percentages of use by age range are similar for all time slots. What we get is a large number of heterogeneous people, but all connectd and willing to receive messages. Thanks to the […]
Today you are face to face with the future of digital marketing : DOOH programmatic buying and the great challenge of impacting potential customers. Have you ever walkd through Piccadilly Circus in London? For Times Square in New York perhaps? Those huge video screens that you have ever seen full […]
On the other hand, the possibilities of programmatic buying in DOOH also cover the information field. Digital Signage or digital signs are contents that are projectd on digital devices in order to offer relevant information to users. They can be street maps in commercial areas, screens to inform about the […]
It is very effective DOOH advertising is very effective, as it offers a great personalization of the message basd on the context and the sales opportunity. If you are able to integrate with mobile advertising, you are able to tailor your message to the user. Therefore, the exposd content is […]
This quality that prevents users from seeing it as an intrusive technique. On the contrary, they see it as something new and impressive, since they perceive that they are the ones who have control over the content they see. 7. Excellent for working on branding One of the main objectives […]
Samsung was very adept at conveying a dramatic message of innovation that would greatly raise expectations for its new product. This special action is a great example of how to show your brand positioning with DOOH programmatic advertising. Coca cola Zero Mupi interactive Finally, Coca Cola is one of the […]
Either taking advantage of online tools or in a traditional way. Here you will see some of the best campaigns inspired by San Fermín that will help you boost your creativity to make your own. 1.- Contests Are you using contests, sweepstakes or giveaways to generate leads for your business? […]
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