The best thing to do for your brand is to create content that not only stands out but also has visual elements that are memorable. And the best way to do that? Use our 10 social media graphic design tips. Let’s dig into these 10 creative graphic design tips for your social media so we can make sure your social media content is not only engaging but consisting of all important elements to create lasting impressions. As humans, we can’t help but be visual people. Whether you’re passing a billboard, flipping through a magazine, watching TV, or surfing the web. We see content everywhere. But do you remember any of it? Do you remember what that ad was for when scrolling down your social media page? Chances are, if it didn’t catch your attention then you probably won’t remember it.
So let’s figure out what it is that you are trying to do and then let’s make a story out of it. Having a goal will not only help your design for social media content but it will also allow you to tell your message visually. Start by asking yourself a few questions: What is my purpose for this post? Am I trying to drive sales? Do I want to increase traffic to my website? Am I trying to increase engagement on my page? 10 Creative Graphic Design Tips for Your Social Media Find Your Goal brand goals The first and most important of the graphic design tips when creating social media content, and all of your digital content marketing, is that you need to have a goal. Setting up a goal will be the basis for creating your design for your social media content.
Corporate Your Branding Into
Research your competitors and your ideal target audience. Below are some research points to consider when targeting your audience: Who are they? Which platforms do they use? Are they desktop users or mobile phone users? What message do I want to convey? How do I want my viewers to R&D Directors Email Lists feel and what do I want them to do about it? What are they liking/ who are they following? Where do they hang out? Once you know your audience, who you want to target, and the purpose of your post, you’ll have your goal. Your “WHY” for creating your social media graphic is the first and most important step in this whole process. Everything after this will be chosen to reflect this goal. While asking these questions keep in mind your target audience. Make sure you know who your audience is.
It helps to set a mood, create an atmosphere, and can even invoke a memory. With each color having meaning and psychology behind it, finding a color scheme that conveys the emotion you want your audience or brand to associate with, will help to establish consistency. So what does your brand stand for? Is it fun, established, trustworthy, etc.? It is also good to note that while goals are important, too many goals can cause a busy graphic. Too much text, pictures or fonts can instantly turn your audience off. So now that we have the first of the graphic design tips down let us move on to color. 2. Color graphic design color Color is one of the most important aspects of any design.
Limit Your Design To A Maximum Of 3 Fonts
Color is also vital for creating contrast and balance within your social media graphic elements. Be aware of how certain hues or pairings influence someone’s perception. Steering clear color combinations that are uncomfortable to see will help your brand in the long run. When colors don’t contrast enough they appear to bleed into one another or when contrast too much they can cause a visual vibration. I’ve provided you with an example below. You want to use colors that reflect what your brand stands for and you can do that by starting with two to three main colors. Finding your color theme is crucial to the success of a design. Remember that goal you just discovered? Well knowing it will come in handy when using colors in your social media content as this will guide your audience through the story.
This is what I mean by colors that contrast too much (i.e. two bright colors) causing a visual vibration.. Once you have your color scheme picked make sure you’re using the same colors throughout your posts. Write down the hex codes so you have the exact color. The last thing you want is to have your posts a shade or two off (unless it’s intentional i.e. monochromatic). Graphic design tipsgraphic design tips Look at the text on the left, do you see how the green is hard to read against the purple background image? That is an example of colors bleeding into one another. Now can you see how the orange against the blue background image strains your eyes a bit?