The best content marketer in the world won’t double traffic overnight and they’d be charging much more than $1000. 13. Establish Communication Expectations How does the freelancer communicate? Do they use message systems and email? Are the available to schedule a call or video chat if “face to face” is needed? If analytics are involved, how will these results be presented to you and how frequently? To avoid misunderstandings later, it’s best to make communication needs clear upfront. In content marketing, that would be a project under $1000. This gives you an opportunity to see the person’s work specific to your company. But do have reasonable expectations. For some content marketing services, results build over time. Focus more on the quality of the work and what little you may be able to measure this early.
A top-notch freelance content marketing professional will deliver consistent quality. But as a single individual, and not an agency, they don’t have teammates to collaborate with or prove their work. Unless you’ve been working with a freelancer a while and really trust them, you need to sign off on everything before publishing. Failing to review work could cause this kind of social media disaster. freelance content marketing Review and results management stays with your business in the freelance relationship. Review Work Freelancers are generally task-oriented. They’re not responsible for managing across projects or long-term results. They don’t have the capacity to offer quality control. This doesn’t mean they shouldn’t send you quality work.
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Feedback is always important even if you’ll never work with this person again. But if this looks like it might be a good long-term partnership, it’s worth your time to take some notes. Are you looking to hand your marketing over to someone? Do you want them to manage it across campaigns Engineering Directors Email Lists over the long-term with little day-to-day involvement from you? Freelance may not be your best option. 15. Provide Clarification Get Exclusive Marketing Tips! Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Enter Your Email Address SIGN-UP Your goal when working with freelancers is to develop a longer-term partnership with one or a handful of people. This reduces the day-to-day involvement and helps ensure you and your freelance partner get the ROI on the partnership.
Expand upon it if you can. As you do, similar to an employee, the professional becomes more invested in your business. 17. Write a Review A freelance professional is a one-person business. Like your business, reviews impact their ability to get new clients. 90% of people now look at reviews before making a buying decision. 84% of people say they trust reviews as much as recommendations from a friend. Provide more detailed feedback. The partnership will strengthen because of it. And the professional’s deliverables will continue to improve. 16. Continue Partnership While freelance is by nature a short-term “gig”, if you find a freelancer that delivers high-quality work, nurture that partnership.
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It also comes with an extra time investment required on your part. When you like ours, then these cons are diminished. Our content specialists do all the research, writing, editing, and publishing for you. You never have to lift a finger. Our clients are very satisfied with the quality work they receive and are thankful for the amount of extra time they have to dedicate to other areas of their growing business that need them most. When writing a review, do consider whether it’s just not a good fit before leaving a bad review. Whenever possible, work with the professional to resolve any concerns before writing the review. Hiring freelance has its pros, but it also has its cons. It may be less expensive sometimes, but as the saying goes – you get what you pay for.
Contact us today to schedule a consultation about your content marketing plan. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Enter Your Email Address SIGN-UP But, there is no need to reinvent the wheel when you know of a company with a similar target audience already. Take a look at their content and see what gets the most engagement. Are you ready to grow your business without having to dedicate any more time to yet another channel of marketing? You need a partner who can help you develop and implement long-term, proven strategies for success. LYFE Marketing is the solution you need.