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We are talking about Group Is
TV and radio commercials, billboards, advertisements in newspapers and magazines, the well-known list. These channels only work in one direction and success could only estimate by increasing or decreasing sales. (Or you had to send out surveys.) And all was well in the wonderful marketing fairytale world. However, things were about to change dramatically. Superpowers such as Google and Facebook beckoned around.
Group Is the corner
The term ‘performance marketing’ first saw the light of day. These new digital channels showed marketing land the power of the internet and all its tracking capabilities. Campaigns suddenly got a range of useful metrics like CTR, bounce rate, and hard conversions like leads and revenue as a direct result.