This process begins when a prospect discovers a product or service , and this is when we talk about the acquisition or attraction stage in e-commerce. The objective being to attract a maximum of prospects and make your brand visible , you must know your target and know how and where to communicate with it. Marketing in the broad sense includes the methods most commonly used to attract prospects in e-commerce. This can be SEO, SEA, retargeting campaigns, etc. But it is increasingly advisable to focus on social commerce which continues to grow in importance at this stage of the funnel.
Today it is almost impossible
For an e-merchant not to be present on social networks, because they are often the first meeting place between the product and the prospect. Working on your presence on social media simply means boosting your visibility. The rise in the use of tools such Italy Email List as Facebook or Instagram to follow and learn about new brands explains the popularity of tools such as Facebook Ads, which have the advantage of offering you the possibility of targeting your audience with great precision you can suggest relevant content and reach the ideal prospects for your products. 72% of e-commerce companies use Facebook to deploy their digital marketing actions and 61% use Instagram. State of Ecommerce 2021 , Catalyst & Kantar What to do.
Through advertising bet on visibility
On your target’s favorite social networks. There are plenty out there today so you need to be sure to focus most of your efforts on relevant platforms, such as Instagram for apparel and accessories, or Pinterest. Most e-commerce DP Leads solutions allow you to link your store to your social networks. who can take advantage of this visibility thanks to modules such as PrestaShop Facebook that make it easier for you to create advertisements. How to convert better? At this point, you’ve accomplished the hardest part getting your potential buyer’s attention so that they see you as the answer to their problem or just their wish. Now that you are considered , this implies that your offer will be compared with the competition, so you have to convince the audience that your solution is the best and guide them towards a quick and easy purchase.