But the conversion does not stop there when the customer is convince and decides to place his product in a shopping cart, other factors come into play. The end of the conversion is base on the experience user at the time of purchase, with two particularly important aspects Shipping and returns conditions The simple and fast payment process Above all, consumers want sending/return conditions to be simple and low cost, as well as the possibility of paying easily with their prefer means of payment. 43% of online consumers say a quick and easy checkout process drives them to complete a purchase.
Connecting the dots 2021 GWI What to do
Your store must offer different shipping methods free shipping and returns are therefore prefer as well as a simple , fast checkout process that offers various payment methods. Make sure you know your customers’ prefer payment methods , often this Jamaica Email List varies by region this is all the more important if you sell internationally . For PrestaShop users, the PrestaShop Checkout module contains all the features you need to offer the best user experience personalize and localize payment, payment in 4x, 100% secure… Enough to satisfy a maximum of customers, everywhere in the world. world. Optimize your strategies continuously thanks to data The customer was attract, convince, and end up buying from your store.
Whether or not you are new to e-commerce
You surely know that your story with the customer has DP Leads only just begun. After attraction and conversion, the goal is to build loyalty and keep your customer engage with your brand and products. In marketing, there are many possibilities to boost the loyalty of your customers dedicate campaigns, loyalty programs, educational content on the product, remarketing, etc. and room for creativity when it comes to engagement. As an e-merchant, the real challenge lies in the analysis of data and its quality. Without this it is impossible to operate at any stage of the purchase tunnel, because if you do not understand the behavior of your target , their tastes and preferences, you will not be able to develop relevant strategies to attract them. and convert it.