The shop for barbers and bearded men We chose a solution that resembled us, ambitious but accessible, to support our project. We intend to upgrade to the latest version of, which meets our expectations even more and will allow us to add dashboarding and interface management tools. How did you experience this period of health crisis linked to COVID 19? Within two weeks, we celebrated our first anniversary! We had two very different trajectories. before the crisis weighed 90% of our turnover, which means that the closure of stores had a very strong impact. Today, we are getting closer to an 80/20 (see 25% for consumer sales.
Even if the increase in sales
With a turnover multiplied by 2, was life-saving, barbers remain our priority target and the two markets do not cannibalize each other. Moreover, to support our resellers during this period, we have set up a special operation. We gave them each a unique promotional Portugal Email List code to communicate to their customers, which allowed them to source the sale and give them 50% of the margin. The most difficult during these 18 months was the second confinement , since the month of November is strategic on our market, just before the holidays. Overall in 2020, we managed to maintain our turnover vs the previous year, which means that the 3 months of closure took on growth.
This crisis was also an opportunity to rethink our site
Particularly for mobile use, which generates 80% of traffic. How do you approach delivery? Is it luck. At the beginning of 2020, we decided with Antoine to DP Leads outsource the logistics that we had been managing internally so far in our warehouses. We therefore moved all of our stock just before the pandemic, which allowed us to continue our activity. We are very happy with the choice of service provider, which has been very efficient during all the periods of confinement and which today ensures that we can guarantee our customers express delivery in less than 24 hours and within the standard deadlines of 24 to 48 hours, 72 hours at maximum.