They don’t have the know-how. It will take them a lot longer because of this lack of experience. They also often feel pulled in too many directions. This can cause overall performance to suffer. You know it’s time to outsource content marketing when: You don’t have the in-house skill for the task You don’t have the advanced tools for the task (some freelancers will & agencies definitely will). There are many tasks in your company that aren’t full-time tasks. It would be a waste to hire someone to do it who would sit idle a lot of the time. And asking the receptionist or other employee to pick up the work on the side is rarely a good idea.
But to understand if and how to work with a freelancer, it’s important to understand the pros and cons of this partnership. Pro: No Long-Term Commitment You don’t have to worry about lengthy recruiting. Lengthy interviewing and hiring or paperwork-intensive firing. Freelancers are considered short-term, per project employee. You keep pushing certain tasks to the back burner You’re not gaining any traction with your current content marketing efforts Your staff feels overwhelmed with duties out of their scope The time you spend trying to do things costs you more than outsourcing (it usually does) You’re growing quickly and don’t have time to hire and train Pros & Cons of Hiring Freelance Content Marketing Help There are many reasons that it makes sense to outsource.
Hiring Freelance vs Your Employees
It only becomes long-term if you mutually agree to make it so. Pro: Save Money Freelance content marketing professionals will often cost you less than an employee or agency. Their hourly, or per project rates, may be higher. But consider total compensation, not paying for Design Directors Managers Email Lists downtime, not being responsible for their expenses, and not adding them to your employee benefits package. You’ll usually come out at a lower cost with a freelancer. Con: You May Pay More of Your Time The freelance relationship is shorter. You may spend more time finding the perfect freelancer and reviewing their work. There’s not as much incentive for a freelancer to spend extra time (unpaid) to learn about your business.
An employee would be fired. An agency would lose a big contract and take a ding on their reputation that might take a long time to overcome. As a business leader, you know time is money. This is a big negative in the con column. That’s time better spent growing your business. time is money You can offset this con by establishing a more long-term partnership with the freelancer. They learn more about your goals and business with each assignment. Over time, the work continues to improve, and they need less management. This often leads to more misunderstandings about deliverables and goals. You’re responsible for making sure everything is original and meets quality expectations. If we get really honest, a freelancer has less to lose if they plagiarize. They’d just lose that gig.
Common Signs You Need to Outsource
On top of this, working for many clients within one area of content marketing has allowed them to really hone their skills to deliver results. Pro: They Often Have a Varied Skill-Set It’s just the nature of freelancing. A freelancer learns how to do a lot of things along the way. That’s because they’re often adventurous by nature and always trying new things. They bring this diverse skill-set to you when you hire them. Pro: One Point of Contact Have you ever called a huge business? You’ve just been transferred around to 2 or more people. They all say they’ll try to help you. Pro: Get Instant Expertise Freelance content marketing professionals are often highly specialized. They’ve worked for many clients on many projects. This helps them see the whole picture. They provide expert advice and assistance you wouldn’t get by asking your receptionist to pull double-duty.
If they get sick, have a family emergency, or just get behind, there’s no one to pick up the slack. In a real emergency, you may not even be contacted because they’re incapacitated. It’s like they just fall off the face of the earth. On a daily basis, you may not always be able to reach them because they’re working for several people. Being one person, they don’t have the resources to hire a receptionist or even a calling service. But nothing gets resolved. When you hang up, they’re onto the next caller. This is a common complaint among huge companies. It’s nice to have a single point of contact, who works directly with you. Con: Increased Chance of Delay There’s a downside to the previous pro. Having a single point of contact means you’re relying on a single person to get something done on time.