To reassure the customer If a visitor has any doubts during his purchase journey, he will then apply the precautionary principle and stop there, as long as he does not have an answer to his questions. Persevering consumers will seek to contact the owner of the online store, in order to obtain the information they want. However, most buyers will give up undertaking this process, for lack of time, or for fear of never receiving a response. If the pages of your e-commerce are not complete enough, if your product sheets are not dense enough and if you wait for consumers to come to you when in doubt, you risk waiting a long time and missing out on many sales .
The best remedies for doubt
Are clarity, precision, and completeness . By anticipating customer questions, providing them with the answers they expect, you will limit misunderstandings and misunderstandings. This is the primary objective of a FAQ to dispel doubts to put the Papua New Guinea Email List customer in confidence, to reassure him . Your FAQ is therefore a funnel that guides to conversion . To lighten the work of customer service Without FAQs, the e-merchant is then led to have to respond to each customer by email or telephone. This work is of course time-consuming. Rather than explaining to thirty different customers what your exchange conditions are, isn’t it more effective to create a dedicated section in your frequently asked questions.
Visitors will refer to it
The saving of time is obvious for each of the actors . The buyer does not have to write an email or waste several tens of minutes on the phone. On your side you can concentrate on other more important tasks. To train and advise the client The FAQ does DP Leads not have a commercial purpose . It is not used to sell a product. Its vocation is informative. Visitors will find recommendations, advice, warnings, etc. It therefore serves as training. Your FAQ having only a service role , know how to remain neutral. To protect you against possible claims The FAQ makes it possible to mark out the terrain of the purchase journey . It is always better to be clear on the most sensitive issues than to have to respond to customer complaints afterwards.