Relationships With Journalists Are Like

The press officer’s work is done on an ongoing basis to cultivate relationships it press officeone of the tasks of the it press officer is to look for new perspectives on topics that are already “beaten”. It’s looking at the customer and discovering new approaches, new points of interest, and then knowing how to entice the right medium. If the topic is related to human resources, contact a magazine in the area. But the job of an it press officer doesn’t end there. Equally or more important than being able to “sell” a certain topic to a journalist is getting your client to convey the right message. And that, sometimes, involves conducting media training sessions. This implies helping the interviewee , so that he feels comfortable and can get the message across in a simple and exact way.

Media training sessions take time and require prior work. This work involves getting to know the client and its portfolio well, as well as the media, their positions and their journalists, in order to be able to create and establish a relationship. Like all others, this relationship evolves over time, as a result of established interactions. The ultimate goal of the it press office is to give customers visibility in the media. For this, it is important to provide useful and interesting information, adapted to the respective environment and, above all, to understand that there are rules to follow , just like in the business world.

The Third Advantage Of It Press

Here we enter the second advantage of the it press office: the dissemination of the message. Listens to the parties, is impartial and follows a code of ethics, which gives credibility to the published message. Relations is cost. With the it press office, it is possible to obtain better results with a VP R&D Email Lists lower monetary cost. However, it “costs” time (and work) to start and maintain a healthy relationship with the media. It’s not enough to write a few press releases (although they are an important tool in getting the message across) and… “voilá”. It is essential to know the media and journalists and adjust the proposals. If the advisor’s client is an it company specializing in big data, it is counterproductive to entice a women’s magazine.

Because the press officer is, above all, a facilitator between who passes (the company) and who receives (the journalist) the message. Press releases are one of the main sources of information for journalists. Even with all the data available on the internet, or perhaps because of this, they have not lost their importance. In fact, a study carried out by kpmg, for pr newswire to its journalist members, indicates that for 68% of media professionals it is still one of the three main sources of information – the second, in fact. The explanation is even easy to understand. Admittedly, more information is available today. But it gets to a point where the journalist is literally flooded with data.

A Request For An Interview Or A Request

What to enjoy? How to validate the veracity of the information? With the newsrooms getting smaller and the work increasing (now it is not only written for the physical newspaper – paper – but also for the online and, sometimes, there is even the dissemination of the piece on television) the need to of prioritizing and saving time gets worse. And this is where press releases can gain importance in the relationship with journalists . But only if they are useful, with relevant information and appropriate to the environment in question . Relevance and the way in which the press release is written/presented is of utmost importance. As well as the content itself. Not every subject is publishable.

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