Especially in (online) marketing and communication. January 2021: Trump supporters storm the Capitol. They won’t be stopped by fences or armed guards. But inside they neatly follow the route marked with poles. A perfect demonstration of the India WhatsApp Number List blowfly effect. That behavior steers without penalty or reward, knowledge or attitude.
Pathos or purpose For Optimization
Online marketer or brand strategist, policymaker or fundraiser, we all have one goal: to change behavior. In doing so, we often fall into the mental trap of proportionality bias. A big challenge requires a big solution, we think. Yet it often works exactly the other way around. When the small standard checkmark at ‘maximum borrowing’ was removed, this had major consequences.
For OptimizationV for student debts
And when Schiphol painted that famous mini-fly in the urinals, the cleaning costs dropped enormously. Behavioral scientist Dr. Eva van den Broek and I called our book on such phenomena ‘ The bluebottle effect’ (affiliate). You can distinguish 7 types. This is why blowfly effects work people don’t know themselves nearly as well as they think.