Get to know our press office service and get in touch with us ! Journalists who write about technology receive dozens or even hundreds of Press Releases daily, coming from communication agencies or marketing departments of IT companies. The decision on its publication often depends on small details, often ignored. Everything in the structure of a Press Release counts to stand out and attract attention. And also never forget that the text must be selectable to facilitate the work of “copy/paste” and “cut and sew” of journalists (do not send in image or pdf in curves).
Title The title is the most important part of any Press Release and can make all the difference when it comes to publication. If a headline isn’t appealing, your Press Release risks not even being read. A title should contain the “juice” of the message, what is most relevant and valuable, summarizing in a single idea what you want to convey. It must be grammatically correct and syntactically well constructed, always containing a verb, a subject and a predicate. A title without a verb is an empty title. Also, it shouldn’t be too long. Ideally, the title should be no longer than one sentence.
Start Structuring Press Release
Local e Data All PRs must contain the date at the beginning, to attest to the timeliness of the information. The date must be accompanied by the place of issue, normally where the VP Administration Email Lists company on which we transmit the message is located. 3. Input Before starting to read the Press Release, the journalist reads the entry, a short paragraph between the title and the text that summarizes the information in the document. The entry should contain what is most important, it should not be more than one paragraph, 3 or 4 lines maximum, be concise and direct.
First Paragraph In the first paragraph, the journalist will find the answer to the main questions to prepare the news: Who? What? To whom? When? Where? This paragraph is essential to capture the reader (journalist) for the rest of the text. 5. Text Body This is where we will develop the information we summarized in the entry and in the first paragraph. Let’s answer the questions. As? it’s because? and insert quotes from those responsible for the company that we intend to put into direct speech. The body of the text must be structured by ideas – a sentence, an idea – and divided into short paragraphs, spaced by a line, so as not to strain the vision or discourage reading.
This Facilitates The Work Of Journalist
It is important to remember that large smudges of text are an invitation to… eliminate the Press Release! 6. Conclusion At the end of the Press Release, we can add a small conclusion, a paragraph that summarizes the information described in the body of the text. This is because many journalists tend to “jump” from the first paragraph to the last. On the other hand, we can also include in this area of the document some additional information that raises the “appetite” to find out more or even to motivate an interview: “lift the tip of the veil” about possible future advances by the company on the topic in question.