SEO mistakes that blogs can easily miss Posted: 2020-11-18 The digital marketing landscape has evolved significantly over the past two decades. And between Google’s ever-changing algorithm and the deluge of misinformation circulating in the digital marketing sphere, it’s easy to lose sight of the basic practices we should employ in our own SEO and content marketing strategies. . With every new algorithm update and technological change in search, we become obsessed with how the field of SEO will enter a whole new paradigm, and we change our focus to reflect that. Yet while the medium
May change the basics remain the same – and
It’s time to get back to basics. We understand all the secrets and best practices of SEO, so why do we often fail to take advantage of these tactics? Let’s explore five common blogging mistakes you may Macedonia Phone Number be making right now. Unoptimized keyword structure Despite the rise of semantic search and machine learning technology, keyword research should always take priority when modeling an in-house content marketing campaign.
All on-site content should be thematically
Related by topics and keywords to your overall business goals. If our content just covers topics and not keywords, how do we know what users are really asking ? Without keyword research, how can you really know who your audience is and who you are writing for? Keywords act as a bridge between user intent and informational/transactional content. Keyword optimized content helps position individual web pages to achieve higher organic rankings and drive impressions for targeted searches. This makes blog content a lead generator.
For on-site blogs, the focus should remain on informative long-tail keyword phrases. Common examples include question sentences beginning with how, what, when, where, and why . Other keyword ideas might include actionable phrases that are often searched for, such as top “tips” and “hacks” to improve certain processes. Bloggers often fail to optimize their headers, meta tags, and content with targeted keyword phrases. Consider that specific keyword phrases will often be bolded in a SERP listing’s meta description, potentially increasing your click-through rate. Improper keyword research goes deeper than not optimizing your header structure (e.g. title, meta description). Many bloggers fail to take advantage of semantic SEO or similar keyword phrases