Most Effective Influencer Marketing Channels

Influencer marketing presents a huge opportunity for all brands. It extends the power of word-of-mouth marketing with public figures that shoppers admire. But since its appearance in 2015, it has gone through ups and downs, and even several public scandals. So, does influencer marketing work in 2020?

The 2019 Influencer Marketing Benchmark Report, published by the Center for Influencer Marketing, shows that 92% of marketers believe that influencer marketing is an effective form of marketing. Interest in it doesn’t seem to be waning: 320 new influencer marketing platforms and agencies emerged in 2018, compared to 190 in 2015. The total in 2019 was 740.

Google Trends (March 2020) shows that interest in influencer marketing continues to grow:

 

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According to the latest research from the past few years, marketers also continue to Netherlands Mobile Number enter content in Google for “influencer marketing” in order to find the right influencers who can properly engage with their audiences.

Why? Simply because ” real impact drives activity, not just awareness, ” says Jay Baer, ​​founder of consultancy Convince & Convert.

With countless web-based social network supporters, you can definitely open up your brand to your followers. If they are unlikely to be logical, the extent to which their posts or tweets compete for leads and clients can be controversial.

Organizations are getting solid returns from influencer marketing. According to the latest survey from the Center for Influencer Marketing, they generate $5.20 for every $1 they spend on influencer marketing.

The survey also found that influencer advertising is the fastest growing internet marketing channel, impacting systems such as affiliate promotions, paid enquiries and impressions.

Do you know which are the most popular social media channels for influencer marketing today? According to Mediakix, the most important channel is Instagram, followed by Youtube and Facebook.

Related: Influencer Marketing Statistics Every Business Should Know [Infographic]

How can influencers help your brand?

Influencers compare each brand because, first and foremost, they are related. This is the most important trademark while focusing on having the right influencers for your images.

For example, business tycoon, investor and author Richard Branson is one of the most influential figures in the world, with 4.3 million supporters. But does his tweet about your product actually seal the deal? Probably not because he doesn’t fit your brand.

Find influencers who represent your industry, even if they don’t have millions of followers. The most important thing is to have a smaller audience but consist of real fans who trust the influencer. This way, your brand and values ​​will be best represented.

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