Judging from the overall market development and performance of the maternal and infant industry. It can be conclude that “safety” and “content” are the focus, “practical” and “interesting” are the trends, and caring Bahamas Cell Phone Number service is king. With the implementation of the “universal two-child” policy and the steady increase in residents’ disposable income. China’s maternal and child consumer market is ushering Bahamas Cell Phone Number in a golden age. At the same time, with the national consumption upgrade. The number of baby dads and mothers born in the 1990s has increase dramatically, and both consumer demand Bahamas Cell Phone Number and consumption concept have undergone tremendous changes. In the field of mother and baby. Consumers are no longer satisfie with the consumption of daily necessities for mother and baby.
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According to the latest report release by Roland Berger, the maternal and infant industry, which has develope for 16 years. Will reach 3.6 trillion yuan in overall scale by 2020, with a compound growth rate of 17% from 2016 to 2020. In the face of this fast-growing trillion-dollar market, practitioners and others have entere the Bahamas Cell Phone Number market one after another. Couple with the online and offline efforts of various institutions. The industry prospects look bright. However, the broad market prospects and fierce industry competition Bahamas Cell Phone Number hide many hidden dangers. The development of maternal and infant e-commerce platform encounters three obstacles Since the opening of the national two-child policy. Many capitalists Bahamas Cell Phone Number have entere the maternal and child market. Maternal and child platforms such as Beibei and Jumei.
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This seems to indicate that mother and baby are not an industry that can develop steadily by relying on demographic dividends. And its development direction is worth pondering. 1. The competition among maternal and infant e-commerce is fierce, and the gross profit of maternal and infant products is low Maternal and infant e-commerce Bahamas Cell Phone Number is divide into two categories: comprehensive maternal and infant e-commerce and vertical maternal and infant e-commerce. There is a lot of vicious competition in the same industry. Depressing product prices and engaging in price wars are common methods. Such results Bahamas Cell Phone Number cannot solve the problems existing in the current maternal and infant market. But aggravate the seriousness of the problem. In the past two years, the booming maternal and infant e-commerce industry has launche a war mode: price wars. Marketing wars, and advertising wars have continue one after another.