New behaviors which undoubtedly lead to an omnichannel experience. The conditions for a successful Black Friday More and more experienced in Black Friday, consumers are increasing their level of requirements to which merchants will have to pay attention. To allow them to prepare their purchases, you can, for example, offer them a wish list in which they can add the products of their choice while waiting to come back on D-Day to finalize their orders. It will also be necessary to think about the fundamentals home delivery, deadlines, the possibility of returning purchases for free and the simplicity of the payment process.
Finally remember that nearly 40%
Of online shoppers would like to benefit from advantages linked to their loyalty and 20% would appreciate receiving personalized offers. This year again, Black Friday therefore remains an unmissable commercial event. However, the crisis has given rise to new trends. In their study on innovation, KPMG and FEVAD report an environmental awareness Dubai Email List of online shoppers. 70% say they prefer sites that promote an eco-responsible approach 53% now say they take environmental, responsible or ethical elements into account in their online consumption habits. Five tips for a successful Black Friday and your holiday season By Delphine Robin – October 14, 2021 – schedule 5 minutes guy shopping The end-of-year celebrations are a crucial period for many e-merchants the volume of sales is particularly high there and therefore represents a significant part of the annual turnover .
Succeeding in this period is therefore essential
For the results of your business, but also a strategic issue satisfying regular customers but also acquiring new consumers. Whatever your industry, good practices DP Leads are common to succeed without pitfalls during this key period. As you know, orders are particularly numerous during this period because several widely celebrated events are concentrated there, and encourage purchases in November we find Black Friday, Cyber Monday, Single’s Day singles’ day in China and Diwali in India. In December, the inevitable Christmas takes place in many countries, as well as Boxing Day in the United Kingdom and finally the New Year . Here are five essential tips for successful holiday sales.