How to assess the degree of trust and the level of commitment of your customers ? Small point of vocabulary satisfied customers. Loyal customers, attached customers As a general rule. When a customer is attached to a brand, they are satisfied with it and remain loyal to it. On the other hand, a loyal customer is not necessarily satisfied and a satisfied customer is not necessarily loyal . The desire to make a deal can indeed be stronger than the satisfaction. In this case, the customer satisfied with your product will not become a regular customer, because he will prefer to buy another, less expensive, from your competitor, as part of a promotional operation.
A loyal customer may not be happy
And dislike your brand . He then regularly returns to your store because you are the only one to offer this type of product. Loyalty can also be explained by a penchant for convenience. Some customers shy away from the hassle and find it comfortable to Latvia Email List already have an account on your site. Having to create another one with the competitor, being forced to indicate their personal and bank details again, represents a brake. It is therefore important to distinguish between behaviors that reflect a real attachment to your brand and those that suggest it, without it being possible to affirm it. The 5 clues that prove (or suggest) that your brand seduces customers.
Regular purchases As seen above
Loyalty is not necessarily synonymous with satisfaction. It is nevertheless common for a consumer who buys regularly on your e-commerce site to appreciate DP Leads your products. Does he really like your brand? Why does he come back? At this stage, it is still difficult to identify the reason for this return to your online store. You may have succeeded in providing an answer to a problem , a need, a lack, an expectation that the Internet user had. It is also possible that the quality of your products , their performance, their design or their originality have seduced him. Whatever the cause that leads the consumer to make a new purchase, you can congratulate yourself on having succeeded in retaining these customers.