Would you like to live the story of for real? The idea of buying a winning candy bar with a nice prize, and being the lucky winner among thousands of bonus participants, is rather attractive. This is probably more or less what the creatives at Nestlé must have said to themselves, who transposed the story of Roald Dahl for a marketing operation in the United Kingdom. Only here, this hunt for the golden ticket 2.0 is confusing to say the least. The principle of this campaign: GPS transmitters were hidden in six Nestlé products, such as KitKat chocolate bars for example. If you are the lucky one and your snack contains the transmitter, it will start when you tear open the packaging, and
Are We Going to See More and More
If the gift is rather nice, the initiative is a bit… amazing. This impression is reinforced Argentina Phone Number List by the video presentation of this marketing operation, which does not really make people want to… Are we going to see more and more of these campaigns of a new kind, in which technology plays a central role? Some initiatives are very successful, but Nestlé’s leaves a bitter taste… Being tracked by your snack, really. Nestlé will meet you within 24 hours to give you a check for 10,000 pounds.
These Public Jokes Were Born in the
Community managers are more and more rooted in this meme culture and no longer hesitate to post them on their brand’s Facebook pages. We think of Orange, which had published two images aimed at making fans guess the memes. Even if this has little to do with Orange, we are here in a mechanism of pure virality: posting visuals to encourage engagement and sharing. Pepsi France had done the same to mark the bar of 100,000 fans. World or even Digg in its heyday. Since then, other communities have emerged, participating in the amplification of the phenomenon. The most recent examples are both content aggregators. But you should know that behind these memes there is a phenomenon of appropriation. Thus, with the multiplication of communities, the debates on the “monopoly of the meme