Others had 28000 clicks. While individual results may differ, it’s probably fair to say that close variations can drive good traffic that’s worth sticking with. There is a script available that overrides all close variants, but i prefer to be a bit pickier and only eliminate close variants that cause poor performance or are just too semantically different. There are many close variations that are actually useful because they allow advertisers to manage accounts without having to worry about all the typos or other close variations as additional keywords. For example, my company name is “optmyzr” and there are a few vowels that we had to leave
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