To deactivate unnecessary or harmful keywords to SEO that bring non-qualitative traffic (more clicks less conversion) Adapt the format of its campaigns according to its target choose the text format to appear in Google results , the display format to have an illustrate ad visible on different websites and applications , the video format to appear in YouTube advertisements , the shopping format to appear in search results but also in the Google Shopping tab. Have quality landing pages that will answer all the questions of potential prospects in order to encourage them to contact us Pay attention to the target medium (PC, mobile, tablet), the most relevant geographical area.
The most appropriate times
Concerning your personas in order to better analyze their movements and requests to concretely adapt your campaigns (b)Benefits of SEA Speed , ease , efficiency important and almost immediate results if you do it correctly budget define from the start Bolivia Email List full control of the different campaigns Visible on the search engine but also possible on several platforms such as Google Shopping, YouTube or even in the promotion tab of Gmail (if it is create on Google Ads in display format) thanks to AdSense Full control of our ads we choose the text, photo or video that best suits with a text that will come as close as possible to the user request (c) Disadvantages of SEA Funding and management of campaigns when the maximum budget define at the start of the campaign has been reach, it no longer takes effect.
We therefore lose our place among
The best results and therefore traffic. The price of paid referencing can then very quickly become expensive, especially if the fallout is poorly analyz. You have DP Leads to spend a lot of time tracking your campaign to find out what works, what doesn’t and completely tweak it again and again. The competition is present and there are few places to take 3. Conclusion Finally, SEO and SEA are rather complementary . Depending on your needs and objectives, several solutions are available to you. That is You have a budget and free time , in this case you can combine these two practices because the SEA will give a good little boost to your SEO and the shock of the loss of traffic will be less brutal when you reach your maximum budget because besides that you will also work on your natural referencing.