A gothic-like or handwritten-style font may be elegant. But make it very difficult to read opt for sufficient spacing between lines . 2. CTAs that are too discreet If a visitor came to your online store to buy products, it is better that they can! By camouflaging your Add to cart call to action , out of modesty or for aesthetic reasons, you compromise your chances of driving your potential buyer towards conversion. Good practices choose a bright color that stands out from the rest of your page choose a call to action size adapted to that of the fingers of an Internet user.
Plan for a clickable button size
Of at least 10mm by 10mm position the CTA in a relevant place, accessible quickly. 3. The profusion of intrusive windows Nothing is more annoying than being focused on reading a page and being disturbed by the appearance of unwanted dynamic content . If it happens once, the visitor can keep calm. If, on the other hand, he is disturbed every minute by the Malaysia Email List appearance of some window, he risks quickly leaving your online store without having taken the time to conclude the sale! Good practice Limit the number of windows to one per page, especially since Google now takes this factor into account to measure the UX of your online business. 4. Data loss When a visitor wishes to order a product.
He must register his data
It happens that after filling out the form, the data disappears in an unexplained way . The potential buyer then just has to start all over again. It’s a safe bet that he’ll prefer to leave your website. Good practice Favor techniques allowing the storage DP Leads of customer data , such as localStorage. You will avoid many inconveniences and increase your chances of closing a sale. 5. Tedious registrations That you need your customer’s name and address to send them their products is understandable. Asking him for an incredible amount of data when creating his account on your merchant site risks scaring him away! Especially if he loses them afterwards! Good practices Be limited to the data strictly necessary for ordering and delivery.