Concise Tailor your language to the reader. 7. Conclude by confirming the main idea. Thus. Opinion articles not only improve your company’s positioning in the market and help it to be a reference. But also work as a complement to other forms of interaction with the media: press releases . Interviews or participation in special sections. It’s also a win-win: virtually all media outlets have a space dedicated to this type of writing and are eager for high-quality. High-value content for their audience . Opinion articles are usually based on the sharing of good practices. Tips. Points of view and analyzes on a given topic. Implying that the author’s company is the way to work.
That there is valuable expertise and the message that remains is highly positive. When writing opinion pieces. Always keep the audience in mind and try to publish in a social media that your customers and potential customers usually read to stay informed and enrich their knowledge. Here are some tips for writing opinion pieces effectively: 1. Choose an attractive theme and title. There is always time and space for a compelling and timely theme. And the first impression is in the title. Use your creativity and draw attention. Firstly to the journalist (to publish the article) and secondly to the reader (this is what the article is written for and you must be tempted to read it).
Interviews or participation in special
Bear in mind that the article must be related to relevant. Current. Inspiring and useful topics for the target. That add real value. That somehow respond to their COO Email List concerns. Challenges and ambitions. 2. Define your argument . As the name implies. The text must contain a structured opinion. If you are not enthusiastic about the subject or do not master it. You should choose another one. 3. Support your opinion. Strong opinion pieces are built on valid. Real facts. That is. Data that support your argument and not just your point of view. Justify your opinion.
You can eventually use quotes from experts on the subject and independent reports/studies to support your arguments. 4. Do not advertise your company and its products/services. Opinion articles must not advertise the company or its offer in order not to make the text commercial. The author and where he works are always referenced in the signature and when writing about something that is part of his daily life. He indirectly conveys that this is what the company defends and practices. You are promoting it in a subtle and credible way while sharing valuable insights. 5. Be concise .
Challenges and ambitions
Every media outlet is different. But most require an opinion piece of up to 3.500 characters (including spaces). Use short sentences and paragraphs. State your opinion in a practical. Understandable and succinct manner. 6. Tailor your language to the reader . Avoid using passive voice and technical jargon. The reader wants to be informed and know more about a certain topic. And not be swamped in a sea of doubts. 7. Conclude by confirming the main idea. Go back to the initial idea and end the article proving and extracting the juice from that same idea. In conclusion.