To date we are the only operator rooted in durable household equipment. Why did you choose a 100% online model? First, from experience. Previously, I was digital director in charge of professional e-commerce at L’Oréal. Then, for the ability of the web to develop business very quickly, to offer a catchment area of more than 60 million people ! But, above all, I am convinced that it is necessary to deploy multi-channel offers. Moreover, we are soon going to open a physical Magarantie5ans point of sale. This is important in order to be able to respond to consumers seeking reassurance and in-store advice. Why did you choose Presta Shop? Initially.
We did not want to develop the site ourselves
We studied the market and were attracted by the Presta Shop Community, by the number of developers who use the platform and therefore make it more accessible than other solutions. In summary, I would say for the powerful ecosystem, the speed of implementation, the offer of modules that truly optimize the time to market and the cost. I will also add the Slovenia Email List ease of use of Presta Shop . It’s very intuitive, user friendly, even for non-specialists. Today, development is handled internally by our employees. Interview with Benoit Delport, president of Magarantie5ans, expert in sustainable household appliances Interview with Benoit Delport, president of Magarantie5ans, expert in sustainable household appliances.
What have been the biggest growth drivers
For your business To develop Magarantie5ans we relied on a strong promise, a product catalog dense enough to meet demand and visibility. In terms of acquisition, we focused on SEO and positioning our products on price comparison sites . How did you DP Leads manage to emerge against the heavyweights of the market? and working with Google Trends. When you type the query washing machine in the search engine, Darty comes out in first position. The customer, as a rule, goes to the distributor’s site to prepare for his visit to the store. Even today, 75% of large equipment purchases are made at a physical point of sale. But, if on the spot he is not convinced, he returns to the site, operates a sorting from the opinions, and obtains 2 to 3 references which he will enter in Google.