people don’t give a shit about your brand’ is the famous quote by Adam Ferrier. All the more important to know how to ensure that your brand is top of mind in the short period that a consumer does find a brand important. In this article 4 must- dos on the way to more brand growth.
Increase Your Mental Availability
To grow as a brand, you want to make it as easy as possible for consumers to buy your brand. The first way to do this is through mental availability. The more associations you can build up in the mind of the consumer as a brand, the more paths there are to your brand. And the greater the chance of being bought. The Associative Network Theory states that memory is a network consisting of ‘nodes’ connected by ‘associative links’. Brand information is stored in these brand associations. In order to maximize the chance of being bought, the consumer should think of your brand in as many of those relevant buying situations as possible.
The Weak Theory of Advertising assumes that advertising Azerbaijan Mobile Number does not directly incite a purchase, but works by strengthening associations with a brand or product. Advertising is therefore cognitively processed at a higher level. Through advertisements you consciously or unconsciously build and strengthen those associative links in the brain of the consumer.
Be Physically Available
It may seem like a no-brainer, but it is anything but: your product or service must also be easy to purchase. This is more than just being present in the right place, you also have to be visible and affordable. Both online and offline. A brand that does this -offline- well is, for example, Cup-a-Soup.
Good online visibility and findability also help to increase your physical availability. The better you can be found online as a brand in the relevant buying situation. The easier you make it to be considered and bought.
Take a brand in nutritional supplements. Depending on the need, you can place these in the categories ‘health’, ‘beauty’, ‘self care’ or ‘natural food’. Most importantly, claim search terms that match the diverse needs of consumers.
A positive product review gives just that little push in the right direction.