You can be sure that the nano-influencer has a real community, made up of very real subscribers! targeting The lower number of subscribers is partly explained by the audience targeted by the activities of the nano-influencer. Its communication is more targeted, which can be particularly interesting for brands wishing to reach a specific audience, more likely to buy their products sincerity Since they cannot make a living from their activity on the networks, nano-influencers use their pages as hobbies, as a passion. They are therefore not dependent on their collaboration with brands to survive. When a nano-influencer praises the merits of a product.
His subscribers know that he does
So because he believes in its qualities, not out of interest the engagement rate That of a nano-influencer is almost three times higher than the rate of a mega-influencer. How to succeed in your collaboration with a nano-influencer? Before you start, ask Kenya Email List yourself the right questions. The contours of your collaboration with a nano-influencer must be precisely defined, so that your marketing strategy is successful. Be sure to proceed in stages. 1. Define objectives of the collaboration Don’t go blind. You need to know why you want to partner with a nano-influencer . Do you want to successfully launch a product? Make you known? Hit a new target.
Give your brand a facelift
Promote a specific product? If you don’t have a DP Leads well-defined objective in mind, your collaboration may come to nothing. 2. Choose the right nano-influencer They are of course more numerous than the mega or macro-influencers. It will therefore be necessary to take the time to do research in order to identify the ideal influencer that matches your brand values whose specialty is related to your sector of activity whose subscribers would be likely to appreciate your products Although the influencer’s community is small, it is often much more engaged than that of a mega-influencer who is followed simply by fad or curiosity whose tone and style of speech matches that of your brand who can help you achieve your goal whose geographical area corresponds to your catchment area.