Whether in terms of SEO or customer conversion. Thanks to these few tips, you now have all the ingredients to bring your frequently asked questions to life, the shop for barbers and bearded men By The Team – September 7, 2021 , the shop for barbers and bearded men On the occasion of the Live Talks, gave the floor to Nicolas , president of, an e-commerce site dedicated to grooming, men’s care, on the then market or as they say -even “the official supplier of barbers and bearded men”. Interview with an entrepreneur. clean shaven! Hello Nicolas, can you introduce us to? Our job is to sell grooming products, men’s skincare products.
For professionals and individuals
The story of O’Barbershop was born from an experience at a barber who surprisingly did not offer any products for sale, or very few, unlike in Anglo-Saxon countries. We therefore decided to import these products and resell them in France. Our activity at Poland Email List the start was exclusively BtoB, with premium brands, then we opened the site to BtoC. Today, the team has about ten people. With Antoine Rouvroy, the founder, a very creative entrepreneur, we form a pair. We met during our studies in business school. With my career in consulting, I intervene in the structuring of the offer and the business. Can you describe the grooming market in France.
It’s a niche market that we are helping
To bring out alongside professionals. There are very few players, a few pure players, mainly BtoC. For BtoB, wholesalers distribute products to DP Leads hairdressers and barbers. Our role is therefore still very educational. This is why our new site is service oriented with a blog, advice and a store locator to find a barber. Eventually, we plan to complete this offer with personalized selection assistance and tutorials. Why did you choose PrestaShop? Our priority was to find a multi-store solution , scalable and fluid, to easily switch from the professional site to the general public site, but also to be able to duplicate and translate our stores in order to export our business abroad.