However hides great disparities between countries. In the first ranks we find Liechtenstein and Switzerland, which benefit from a budget 4 and 3 times higher than the European average, while the Ukrainians, in last position, have only €1,892 per year. Between the two, France and Italy come in 15th and 16th place with €20,662 and €17,242 respectively. Spain is very slightly below the European average with €14,709 per inhabitant. 2. Change your perspective The winter sales in 2020 recorded a decline of around 13.2%. A drop that would be due to consumer disaffection for this promotional category which.
According to Kantar
Only attracts 75% of consumers compared to 84% for other forms of discounts. But still 75%! It is true that the winter sales are part of two months of intense commercial news, in particular with Black Friday and private sales. Events that perhaps seem Brazil Email List more suited to current consumption patterns that favor the effect of urgency limited dates and intensity high reductions immediately . So why not take inspiration from it for the sales by splitting the period and creating attractive events, playing on urgency and rarity. 3. Think about your server The sales generate an increase in traffic which can be further increased by acquisition campaigns.
For the sake of return on investment
Consider testing the increase in load on your server DP Leads and improving the performance of your e-commerce site. Discover our new PrestaShop Platform solution . 4. View your balances Like physical stores that dedicate their showcase to sales, in order to encourage them to discover your products on sale. This is an opportunity to liven up your homepage with disruptive visuals and colors. You can also temporarily add a Sales category to the main menu or a sticky bar at the top of all the pages of the site, in order to guide Internet users who arrive via another page. A tab that must be hidden or renamed outside the sales period. Indeed, the word sales is regulated and cannot be used outside of official dates. 5. Communicate to recruit To drive traffic and engage consumers with these seasonal promotions, you can leverage Google’s arsenal.