Not all search engine optimization campaigns are created equal. It’s entirely possible for SEO efforts to work against a site’s position on search engine results pages. The fact is, because SEO is complicated, ever-changing, and can take time, many growing businesses trust their SEO efforts too blindly. Illustrator Art Work Do you think your SEO campaign could be hurting your site traffic? If so, the sooner you can turn around, the better. Read on to discover several ways to spot a bad SEO campaign. It covers the basics of SEO that will help you understand if your optimization efforts are working for or against you. How to spot a bad SEO campaign You don’t have to be an expert to spot bad SEO.
Just Arm Yourself with The Following Information.
It must be relevant Search engines succeed by providing the most useful information to their users. Your SEO campaign aims to tell search engines everything about your business so that your site appears for relevant searches. If your SEO campaign is too broad, you risk losing traffic by the second. Let’s say you are a house painting business in Maine. You might think that ranking for the keyword “painter” would be very helpful for your business. However, that wouldn’t do much to help you rank as a portrait painter in Alaska. Make sure your SEO efforts are specific and focused on matching people who are looking for what you’re actually selling. You can tell if you’re getting a lot of irrelevant traffic by analyzing your bounce rate.
Your Bounce Rate Indicates the Number of Visitors
who leave your site after visiting a single page. It may tell you an excess of site visitors looking for something you don’t offer. A high bounce rate can also indicate if your site is too slow or otherwise off-putting. Speaking of…Monitor your page loading speed Page load speed is an important ranking factor for any site. Most people have very short attention spans and will leave your site if it takes longer than a second or two to load. It’s not just the user experience that matters (although that is extremely important). Search engines also crawl the pages of your site looking for information, but only for a certain amount of time.