Effective link building results in powerful link equity and search prominence. This remains the gold standard of the SEO world. While pre-Penguin black hat tactics have effectively been eradicated, links are still just as important – even if link farms won’t get you very far. We know link building takes time, but are you getting the most out of your new and existing links? Make sure you stay on the first page of Google. Ghost Mannequin Effect Here are 5 advanced strategies to make sure your link equity doesn’t decline over time. 1. Make sure old URLs are not 404 There are few things that frustrate people on the internet more than broken links. But it’s such an easy thing to fix.
The Dreaded 404 Error Will Soon Be Followed
by their departure from your website – almost inevitably. And if search engines find a lot of dead links, chances are you will be punished in search rankings. It has to do with the internal linking structures within your site. If you have updated or replaced pages, the old links will stop working. You need to implement an effective redirect to ensure that people always find the content they are promised. Or, fix individual broken URLs by replacing them with the new destination link. 2. Fix broken redirects If you’ve migrated a website, it’s perfectly possible that there isn’t just a problem with 404 links.
Broken Redirects Can Sometimes Occur Simply
because the site has been around for a while, without a migration. Every time a URL changes, there is a chance that links will break and redirects will break. For example, if I change the name of a page for the second time – after creating a redirect – I can break this redirect. Broken links will only frustrate people. Use a decent scan tool to identify broken redirects on your domain and get to work fixing them. It’s not a particularly exciting task, but it’s vital!